WordPress CMS

Unleash the Power of WordPress for Your Business Website

WordPress has evolved into a very powerful, full-scale CMS software. Gone are the days when you need complicated software and programming knowledge to build and maintain a professional looking business website. Today WordPress can handle your entire site with dynamic flexibility in design, functionality and customized layouts.

Through the use of themes and plugins, there is very little you can’t do using this free open-source CMS. One of the reasons we use WordPress exclusively on all of our websites is the ease of use. Being the most widely used blogging platform, WordPress has revolutionized the internet making it possible for absolutely anyone to create a blog or website. You don’t need any technical knowledge to get a basic blog set up using this software but the real magic begins when you start adding in functions and design elements with easy to use plugins and custom themes.

There are literally thousands and thousands of free and premium plugins and themes available that you can simply upload to your site to add features and functions that otherwise would require a programmer. These add-ons are virtually plug and play bits of scripts and design elements that are very easily configured to meet your needs. Seriously, if you can think of a function you need on your website, chances are there is a plugin already available to perform the task.

Advantages of using WordPress as Your CMS

1. Cost effective: No matter how simple or complex you need your website to be, using WordPress as the backbone of your site will be far less expensive than having a website coded from scratch. The base software is Open Source which means it is free. You only pay a web designer to do basic customizations or if you are adventurous, you can lear to do the customizations yourself.
2. Easy to keep your website up to current coding standards: Because the internet changes at such a rapid rate, new coding languages and standards must be kept up with if you want your website to grow with the internet and maintain good standings in the search engines. The WordPress developers are constantly updating and upgrading the core software and all of the plugins. Then entire update system is built right into the WordPress user interface so upgrades are as easy as the click of a button. Your website will always be compliant with the latest standards.
3. Dynamic web content: It is easy for you to update and add fresh content whenever you want without having to consult your web designer. Because WordPress is run on a database, your site will automatically change to reflect your recent activity. It is also possible for your visitors to interact with the site. You can easily obtain feedback and suggestions from your target audience.
4. Easy site-wide design changes: Many websites avoid updating the look of their websites because it is such a monumental and expensive task on a normal website so they are stuck with out-dated sites that no longer perform well in today’s market. With a WordPress site it is possible to just upload a new design theme, click to activate it and every page of your website is automatically changed to the new design. This feature alone could save you thousands of dollars.
5. Search engine friendly website: WordPress has many SEO capabilities built-in so every page of your site is optimized for the search engines. If you add in more SEO plugins, you can fine tune your site SEO even more. This will make every single page of your site perform better in the search engine results page.
6. Your website grows with you: As your website gains popularity you will want to add more functionality. You are only limited by your imagination when it comes to adding features to your website. Plugins make this possible. Most functions are as easy as uploading a file and activating it. These are just a few of the possible features you can add:
• e-Commerce: Add a shopping cart to your site
• Forum: Get your visitors interacting with each other in a forum
• Photo Gallery: Share your photos or allow visitors to share theirs
• Community portal: Add Facebook-like or Twitter-like features to your blog so your visitors can become a member of your community
• Article Directory: Start your own user-generated article directory
• Membership sites: Want to turn your site into a paid membership?
• Forms: Create custom feedback and mailing forms on your site
• Media: Add videos to your blog
• The possibilities are endless!
7. Automated social networking: You can connect all of your social accounts such as Facebook, Twitter and LinkedIn to your blog with plugins so your social accounts will all be updated whenever you add fresh content to your site. This will bring traffic to your site and build inbound links as part of your SEO strategy.

I could go on and on but I think you are beginning to see just how smart it is to use WordPress as a CMS for your website. If you would like a free consultation on building your website with WordPress feel free to contact us. We’d be happy to help.

Tags:

• expert icon png